Before recently becoming CEO, I was the COO for eight years. And, prior to joining Mediasmith, I was was EVP and General Manager for Carat/Aegis and had worked at Leftfield, TBWA\Chiat\Day, and McCann-Erickson. So, I’ve been in similar roles at
Mediasmith executives have set a strategy in motion that will solidify the agency's success in the future. While many independent agencies have been acquired by holding companies or sidelined by walled gardens, Mediasmith has succeeded with a consultative, transparent approach.
Mediasmith Chairman David Smith co-chairs an Interactive Advertising Bureau (IAB) Tech Lab task force that’s pushing to standardize the language that everyone in the ad supply chain adheres to in their campaign reports. Smith spoke with eMarketer’s Ross Benes about