Mediasmith executives have set a strategy in motion that will solidify the agency's success in the future. While many independent agencies have been acquired by holding companies or sidelined by walled gardens, Mediasmith has succeeded with a consultative, transparent approach.

Mediasmith, a leading independent media agency, today announced a management buyout of agency co-founders David L. Smith and Karen McFee. Mediasmith has long been a self-sustaining force in the media strategy, planning, and buying world and is known for promoting

Mediasmith Chairman David Smith co-chairs an Interactive Advertising Bureau (IAB) Tech Lab task force that’s pushing to standardize the language that everyone in the ad supply chain adheres to in their campaign reports. Smith spoke with eMarketer’s Ross Benes about