Putting Bomb Pop at the Center of Culture

Bomb Pop wanted to elevate beyond its’ typical confectionary popsicle status and align with Tween / Teen Lifestyle brands & platforms.

The Bomb Pop Ask:

In addition to increasing their relevance to a new generation of consumers, the
client needed our help to drive awareness of their full portfolio products,
including their new Crush popsicle product.

Mediasmith’s Approach:

• Developed the #BombPopAwards, leveraging a unique combination of
  high impact placements on TikTok to create an unmissable moment
• High impact units helped introduce the awards, drive entries, announce
  and celebrate the winners, and provided retarget opportunities
• Cross-promoted the Awards on Snapchat, Instagram, and YouTube to
  generate interest and additional user participation

Learnings and Results:

• #BombPopAwards far outperformed video view, engagement rate, and
  participation benchmarks
• 11.2 billion views, 24 million hashtag challenge views, 1.9 million
  submissions
• Program was a “2021 Shorty Award Finalist”
• Bomb Pop achieved a 12% sales increase attributed to the program

“The media strategies, executions and optimizations we partnered on to propel
Bomb Pop’s business to new heights were impressive… incredible work that
this Dream Team has done over the past 9 months.”

— JEREMY HRYNEWYCZ / BRAND MARKETING DIRECTOR