Services and Capabilities

Our Service Design

Our core competencies in media, analytics, and measurement, drive media plans that positively impact business, and brands. There is no one way to work with Mediasmith as we always customize and organize our services to align with our client’s organization and unique needs.  

Media Strategy

Instead of “What’s the budget?” our first question is “What’s the business challenge to solve?” Our team brings great experience and holistic media capabilities to those challenges. and we provision them with industry leading audience and research tools, so the thinking is grounded in data. We put the KPI at the center of all our work, and we have no other goal than measurable and repeatable success.  This approach has been successfully solving Mediasmith client challenges across hundreds of assignments in dozens of categories.

Activation

We combine the senior strategic oversight of a boutique shop with the buying power of a global agency. We plan as generalists and execute as specialists, which makes Mediasmith the ideal partner to oversee a detailed multi-channel effort.  We have activation teams loaded with specialists that execute in Paid Search, Paid Social, Audio, Video and Programmatic.

Analytics & Reporting

The Mediasmith Analytics and reporting teams exist to drive effectiveness and efficiency, identifying opportunities to improve performance at every turn. We leverage data and collaborate across every agency discipline to make recommendations for continual optimization. With access to our clients’ data, we gain a unique understanding of their goals and the analytic needs required to exceed them. Linking disparate data sources, driving accurate attribution, and producing insightful visualizations, are all areas where our clients tell us that we stand out versus other agencies.

Account Management

In our model the Account Director assigned to the client orchestrates all aspects of our services, with direct management of media planning and buying and oversight of data analytics, media operations and buying specializations. Our account management are fierce advocates for our clients – driving all aspects of Mediasmith to fulfill the mission.