Retail
We know how to drive traffic and deliver store level sales – at grocery, convenience, and certainly at the country’s largest pet specialty retailer.
Increasing Shopper Traffic
We understand that every week and every day matters for brick & mortar retailers, with annual plans built over 365 days of store traffic and conversion. We know that seasonality, shopping patterns, location, and promotion are critical inputs to retail success, and that media can help maximize the positive impact of these inputs while insulating against external headwinds. We seek to understand our client’s business plan, growth targets, and historical data to understand how we can apply the maximum leverage to increase sales, whether by driving incremental trips, converting competitive shoppers, increasing omni-channel purchase behavior, or supporting lagging locations or regions.
With almost 1,700 locations, PetSmart is the largest pet specialty retail chain in America. While Mediasmith’s remit has been to increase eCommerce, our multi-media efforts and local market co-op investments have also driven measureable increases in store traffic and in engagement with salon and veterinary services.
Subaru Hawaii has special discount programs for military and educators in Hawaii – and existing brand media on Facebook & Instagram was driving light traffic and minimal conversions. Mediasmith recommended moving from an awareness to a site traffic objective. This shift in strategy proved to be a massive success in boosting site traffic and increasing shopping to dealer conversions 10x.
While our primary remit was to grow Guitar Center eCommerce sales via paid social, a welcome halo effect of that effort was to drive an increase in store traffic and retail sales. In the process expanding and refining the online performance we also to steps to tie the efforts to local retail – using locally focused promotions and directional tools. As a result, offline conversions drove almost 15% of total purchases, decreasing overall retail CPA by nearly 10% and increasing ROAS over 4%.
Let’s Connect!
We’re happy to discuss your interest in Mediasmith and see where the conversation leads. Please share a little information with us:
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