SAAS
We put our customer’s customer at the heart of everything we do – and we have done it for some of the world’s most notable and successful platforms.
Creating Awareness and Recurring Demand
for Modern Software Companies
Mediasmith has a long history of working with growing technology firms, from startups at Series B and beyond to public companies. We help businesses with recurring revenue models increase their volume of qualified leads through a mix of paid tactics and expanded approach to ABM, along with moving up-funnel, demonstrating the business value of Brand advertising, and generating measurable increases in Awareness, Consideration, Intent, and Action among relevant target audiences across industries and company sizes.
Airtable came to Mediasmith to deliver a media strategy for their first brand campaign. Mediasmith executed a multi-channel campaign across Out-of-Home, Connected TV, Custom Digital Partnerships, Podcast, Social, and Linear TV. Placements running nationally with some channels heavy ups on key markets allowing for granular measurement of media mix variations. Results showed significant lifts in organic site traffic and lifts in aided awareness, with OOH exposure driving the highest total lift within the channel mix.
Mediasmith delivered a campaign to help increase awareness and familiarity of Intercom’s Customer Services offerings with mid-market and enterprise target customers. In partnership with Intercom, we developed and implemented a measurement plan leveraging ad effectiveness studies as well as lift in key organic business metrics. At the end of the campaign, we were able to demonstrate increased awareness along with lifts over baseline MQLs.
With end-of-quarter funds, we were asked by Salesforce to execute a global multi-media campaign in no more than three weeks. We worked closely with the client on strategy and creative asset needs, and delivered a Print, Digital, TV and Out of Home campaign spanning three continents to impact over twenty top Salesforce global markets. Mediasmith oversaw all aspects of the campaign from activating 30+ print insertions + digital extensions, 1000+ OOH units across 11 markets, and nearly 1500 linear TV spots across business news.
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