Strategy. Implementation. Analytics.

We use advanced tools and technologies to implement media with precision & purpose across display, mobile, social, search, print, OOH, broadcast & video, and programmatic.

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115 Sansome Street, Suite 300
San Francisco, CA 94104
(415) 252-9339

karen mcfee

Karen T. Mcfee


Karen co-founded Mediasmith with Dave Smith twenty-five years ago.

Karen’s unique blend of traditional and digital media knowledge put her at the forefront of Mediasmith’s investments in research and tools.

Prior to co-founding Mediasmith, Karen was at Hawk Media in San Francisco, where she was involved with all levels of media planning and media management. Her clients included retail, food, B2B, apparel, travel, entertainment, media and technology with needs across all media types.

Karen developed her media expertise with stints at Foote, Cone and Belding, Los Angeles and San Francisco, and Ketchum Advertising.

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