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david smith

David L. Smith


David L. Smith is an internationally recognized digital advertising and media expert and is well-known within the marketing community as a thoughtful, provocative, and forward-looking authority.

As a pioneer of new media application, media strategy, planning, and metrics Dave has participated in every generation of advertising technologies and is an expert on all aspects of media technology and metrics in both the digital and traditional marketplaces.

Dave’s advisory board and industry committee involvement has included key roles with the 4A’s, ARF, comScore Media Metrix, Quantcast, IAB, I-COM, ad:tech and the Online Publishers Association, where he has worked to establish and refine standards in metrics, business practices and financial issues for digital advertising.

Dave is consistently called upon by media industry publishers as an expert resource and has been a noted contributor to their content. Dave is also a regular speaker at various 4A’s, ad:tech, IAB, I-COM, Digiday, MMS, Videonomics and sfBIG events.
He is on the Board of Directors for sfBIG, the Global Board for I-COM and The Board of Governors for ad:tech.

Dave was recognized as a Digital Media All-Star by Mediapost in 2017. In 2012 Dave was inducted into the sfBIG Hall of Fame in recognition of his trailblazing media career. He has a number of other awards to his name, including an Effie and the first-ever ad:tech Industry Achievement Award.

Dave’s Articles

  • Before recently becoming CEO, I was the COO for eight years. And, prior to joining Mediasmith, I was was EVP and General Manager for Carat/Aegis and had worked at Leftfield, TBWAChiatDay, and McCann-Erickson. So, I’ve been in similar roles at

  • Mediasmith Chairman David Smith co-chairs an Interactive Advertising Bureau (IAB) Tech Lab task force that’s pushing to standardize the language that everyone in the ad supply chain adheres to in their campaign reports. Smith spoke with eMarketer’s Ross Benes about

  • This article by David L. Smith was first published by MediaVillage   There are discussions happening now between the IAB, 4A’s and other interested parties about a new Digital Advertising Terms and Conditions (Version 4.0) which will require viewability for digital advertising Proof

  • This article by David L. Smith was first published by MediaVillage   By this time, we are all too familiar with alternative facts and fake news. I’ve got a new one for you today, fake facts. Below is a true story about how

  • Recently, Dave was interviewed by News360 for their Content Marketing All-Stars Newsletter on how he sees the digital media and advertising landscape evolving in the coming year. They wrote: Smith, the CEO and Founder of Mediasmith, has been a longtime pioneer of

  • This article by David L. Smith was first published on MediaVillage   I love driving and I love my car. I’ve been writing and thinking a lot about the car’s transition into an autonomous vehicle (AV) and the number of changes that will

  • This article by David L. Smith was first published by Digiday   Data ownership has been contentious since the start of the Web. Everyone — publishers, ad networks, agencies — thinks the other is ripping them off. Data ownership should be bringing our

  • This article by David L. Smith was first published on MediaVillage   This year hasn’t been particularly kind to music fans. In the first four months of 2016, we’ve lost David Bowie, Glenn Frey, Maurice White, Sir George Martin, Keith Emerson, Merle Haggard

  • This article by David L. Smith was first published by MediaVillage   Do you have issues with attribution? Determining which media or combination of media is responsible for conversion of a prospect is daunting, and the new media technologies that are rapidly

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