Mediasmith is a transparent and full disclosure media agency. To serve our clients we commit to these principles:
Our clients have the right to see all of their media performance data and to know where all of their advertising runs.Performance and insights are generated by our clients’ investments. At a minimum, they have a right to see all of the data generated from their campaigns.
Our clients have the right to receive and pay their own media invoices.We plan to do vendor payment for our clients as a service, but with nothing to hide, we gladly volunteer this option to our clients.
Our clients have the right to own any rebates, discounts or media value generated by their investments.It’s our client’s money that earns this value, and they own it. We always seek to reinvest in the plan, but we take our client’s lead on what to do with their money.
Our clients have the right to know all media technology costs.Media technology costs should be just as transparent as media costs. No proprietary technology, white labels or black boxes should go undisclosed.
Our clients have the right to formally audit our finances as related to their media buys.We have never failed an audit, and welcome whatever our clients’ require in order to ensure trust.
Our clients have the right to unbiased media recommendations that are not influenced by our seller relationships.Clients come to us for our experience and media relationships, but they expect us to view the media landscape objectively, and to provide media recommendations that are intended to build their business, not that of the sellers.
Our clients have the right to expect us to be their buying agents acting only in their best interests.We may be old-fashioned, but this is why we are called an agency, and where some of our competitors are blurring their roles.
Our clients have the right to know that their buying agency does not also own or sell media.This isn’t blurry to us; it’s quite clear. No agency can own media and sell it without a conflict of interest.
Our clients have the right to itemized invoices including separation of our fee from seller costs.Clients should know exactly what’s being paid for each component of media. We’ll even provide the actual seller invoices if wanted. This is what’s really meant by transparency.