Strategy. Implementation. Analytics.

We use advanced tools and technologies to implement media with precision & purpose across display, mobile, social, search, print, OOH, broadcast & video, and programmatic.

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San Francisco, CA 94104
(415) 252-9339

chris hogan

Chris Hogan


Chris Hogan is President & Partner at Southside Strategy a New York, Los Angeles and Seattle-based advisory firm which provides leadership, strategy, consulting and training across Consumer Marketing, Product Management, Sales, Social Media and Strategic Planning. Southside’s focus is on Tech/Ad Tech companies and institutional investors that interact with those sectors.

For more than ten years Southside Strategy has worked with early and late stage internet companies, such as IAC (multiple brands), Expedia, Epsilon, Next Big Sound (acquired by Pandora), Evidon (acquired by Crownpeak), Adap.Tv (acquired by AOL), Poptip (acquired by Palantir) and others.

Chris is a recognized industry leader in the digital, media, mobile, m-commerce and e-commerce arenas with expertise across the social media, travel, tourism and publishing spectrum. Chris has been invited as a speaker, panelist, and participant for a variety of Universities and industry conferences.

Chris has built and led global teams across a variety of disciplines including social media, strategic planning, marketing, branding, distribution, business and product development, media sales, public relations, promotions, media planning, revenue generation, user experience, training and operations for companies.

Prior to launching Southside Strategy Hogan was on the Founding Team of Expedia Inc, where he ran Global Sales and the Eastern Advertising Manager for American Airlines Publishing. Hogan’s agency background includes Account Management duties at Saatchi & Saatchi Advertising.

He serves on the Advisory board for a handful of internet and Financial Tech companies and has been a member of the Mediasmith Board of Directors since 2014.

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