OPINIONS. TRENDS. MEDIA ISSUES.
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Marketers’ Bill of Rights
As has been well reported, the advertising industry was rocked in late 2015 by allegations of improper actions being taken with advertiser dollars, especially (but not limited to) the media investments being handled by large multi-national/holding companies.
This past June an investigation commissioned by the American Association of National Advertisers (ANA) validated much of what was a primary concern: agencies were not being fully transparent about the ways they were making money.
We’ve taken note of this.
As an independent media agency that has always aspired to the best practices in transparency (both relative to costs and data), we felt it was time to be clearly and publicly committed to a set of principles. Last week we issued a Client Bill of Rights as a set of promises to our current clients, and as an offering to prospective clients. We shared the document as well with our friends and colleagues in the industry, and have been overwhelmed by the positive response… Read More