Silicon Valley Bank Picks Mediasmith as Media AOR

By May 24, 2016News

Legendary Silicon Valley Bank, the backer of over 30,000 start-ups, has selected Mediasmith to be their all media agency of record.  Mediasmith’s planning will go live in the Fall of 2016, with a focus on key audiences who are in the right position to draw value from SVB’s industry-leading offerings.  More on Silicon Valley Bank here:

Introducing the Mediasmith
Client Bill of Rights
As an independent media agency that has always aspired to the best practices in transparency (both relative to costs and data), we felt it was time to be clearly and publicly committed to a set of principles. We’ve run our business in the spirit of these principles since our founding, but have decided to express them as the Mediasmith Client Bill of Rights. Some of these are not easy issues to solve in our industry, and we are casting no specific allegations at any particular entity. We’re only being very clear about how we are going to do business.