Multi-Channel Planning. Execution & Coordination. Industry Analysis.
While we put the consumer at the center of all of our work, we never take our eyes off our client’s business goals.We rigorously profile the target audience, and then align campaigns that deliver on client objectives. We combine our all-media experience honed from hundreds of client challenges with the awesome power of today’s media technologies. From hyper local to global, our campaigns are built to deliver the right message to the right audience at the right time and at the right price.
Media Profiles. Competitive Analysis. Technology Audits.
The planning and buying of media is a core offering, but that doesn’t describe the completeness of our offering. We have the tools and expertise to define or redefine our client’s target audiences, and take that definition into detailed media profiling. We analyze the competition, support business modeling, and perform technology audits on our client’s websites. These activities and many others are often performed well before we invest in live media.
Digital & Traditional. Mobile. Content Creation & Distribution.
All media is interconnected in the eyes of the consumer – and that’s the way we see it too.
Our teams are equally experienced in traditional, digital and social media. They understand how to weave together a media plan that delivers on all areas of the customer journey. With the customer at the center, our 360-degree planning creates exponential communications value versus the client investment.
Social & More
Channel & Content Planning. Influencer Programs. Social Targeting.
One of the fastest areas of growth for us is in “non-advertising” activities. Our clients look to us for help in creating content (our latest service) and in distributing that content. They’re asking us to identify and give voice to their brand advocates, They’re asking us to apply the latest in social media methods to their communities. In other words, they’re asking us to do a lot more than deliver excellent media planning and buying.
Visualize Data. Optimizations. Insights.
It’s being said that Data is the new Creative.
We believe that having the right data is important, but it’s the analytics derived from the data that are key. We analyze the data and provide the necessary insight to maximize the efficacy of our client’s initiatives, giving them the tools to make informed decisions about their marketing investments. Our analytics team uses state of the art data extraction and integration tools to provide accurate, insightful and actionable views into campaign performance. Our customized dashboards are visually enhanced and web accessible to our clients.
Awareness. Lead Generation. Sales. Activation & Trials. Downloads.
These are familiar words to performance marketers, and we know them well. Over half of our business has a hard metric (or metrics) attached to it, and we love it. When we drive these metrics and many others we know we’re driving our client’s business, and that’s the most important success metric to us. We relish the challenge of building response models, and then beating them. We desire to own our client’s highest performing channels – including traditional, digital, and social.
Our sophistication and experience in this area is considerable. We’d love to share some success stories.