Reg began his career far from the media world, analyzing chemical reaction data and process economics for an independent engineering firm on the east coast. Presented with an opportunity at TwoPlusTwo, a niche and quickly-growing online publisher, he leapt at the chance to change things up and packed his bags for sunny Las Vegas. While there, Reg established and maintained countless client relationships, helped revamp the company’s monetization strategy via digital media, and generally grew the business in any way he was able.
The heat eventually proved too much for him, though, and he found his way to Berkeley. While in the Bay Area, Reg broke into the agency world at Mediasmith in November of 2014. Starting as a media planner, he quickly took on a diverse set of assignments, with his keen eye for marketing data, ad tech, and data visualization leading him to his current position of analytics manager.
When not in the office, Reg can be found enjoying the ideal East Bay weather on a golf course or taking on various DIY projects at home.