The online advertising industry has its fair share of challenges, including various schemes and technical hacks designed to trick advertisers into paying for ad space they didn’t intend to buy. One of[Read More...]
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is.
Since ad buyers remain perplexed by the seemingly simple issue of figuring out what type of a[Read More...]
Do you have issues with attribution? Determining which media or combination of media is responsible for conversion of a prospect is daunting, and the new media technologies that are rapidly growing are about to make it much more...[Read More...]
There are discussions happening now between the IAB, 4A's and other interested parties about a new Digital Advertising Terms and Conditions (Version 4.0) which will require viewability for digital advertising Proof of Performance (dPOP).[Read More...]
By this time, we are all too familiar with alternative facts and fake news. I’ve got a new one for you today, fake facts. Below is a true story about how commonly used media research tools are being misused and faked[Read More...]
Given the recent President’s Day holiday, we considered that if one was to equate the difference between the 4A’s and the ANA – the two associations which govern the ad/media agency and brand marketer communities respectively[Read More...]
Marcus Pratt shares with Digiday "3rd party vendors have been more upfront about which packages have the least accuracy. So if advertisers want more accuracy, we can choose the product that best suits them."
Data ownership has been contentious since the start of the Web. Everyone — publishers, ad networks, agencies — thinks the other is ripping them off. Data ownership should be bringing our industry together instead of dividing it.[Read More...]
I love driving and I love my car. I've been writing and thinking a lot about the car's transition into an autonomous vehicle (AV) and the number of changes that will come to our society as a result of this transformation. I think the car's potential evolution into a new media vehicle is one that certainly deserves our attention.[Read More...]