News

Mediasmith’s Pratt Quoted on Programmatic Auction Discord

Mediasmith’s Pratt Quoted on Programmatic Auction Discord

Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is. Since ad buyers remain perplexed by the seemingly simple issue of figuring out what type of a[READ MORE...]
Mediasmith CEO Quoted On Publisher Push to Video

Mediasmith CEO Quoted On Publisher Push to Video

Dave Smith weighs in on Publisher move to video. From legacy media companies like Fox to cannabis-themed startups, many publishers are going all-in on video.[READ MORE...]
Mediasmith adds Four New Assignments in early 2017

Mediasmith adds Four New Assignments in early 2017

San Francisco-based media agency Mediasmith is reporting that they have added four new clients to their roster in 2017.  The new business most prominently includes AOR responsibilities for Redlands,[READ MORE...]
Dave Smith Receives Online Media All-Star Award

Dave Smith Receives Online Media All-Star Award

Mediasmith is proud to highlight Dave Smith’s receipt of the MediaPost Online All-Star award recognizing his many years of service to the industry. A key to the award was the position Mediasmith took [READ MORE...]
Marcus Pratt comments, brands seeking to avoid association with politically biased or fake news content

Marcus Pratt comments, brands seeking to avoid association with politically biased or fake news content

Digiday reported recently that Brands are actively reaching out to their media buying agencies to ask to blacklist Breitbart from their ad rotations, as new focus is shined on the hard-right site. [READ MORE...]
Mediasmith Joins Advertiser Association ANA

Mediasmith Joins Advertiser Association ANA

Mediasmith announced today that it has joined the Association of National Advertisers (ANA) This represents a major move for Mediasmith, formerly a long-time member of the American Association of Adve[READ MORE...]
Dave Smith Transparency Interview at Ad:tech New York

Dave Smith Transparency Interview at Ad:tech New York

Mediasmith's point of view and actions since the Ebiquity report[READ MORE...]
How one San Francisco-based ad agency is responding to an investigation that rocked the whole industry

How one San Francisco-based ad agency is responding to an investigation that rocked the whole industry

The advertising agency industry was rocked in late 2015 by allegations of improper actions being taken with advertiser dollars, especially — but not limited to — the media investments being handled by[READ MORE...]

Insights

It's Time to Tighten Up Digital POP

It's Time to Tighten Up Digital POP

There are discussions happening now between the IAB, 4A's and other interested parties about a new Digital Advertising Terms and Conditions (Version 4.0) which will require viewability for digital advertising Proof of Performance (dPOP).[READ MORE...]
A Major Problem with Misused Metrics

A Major Problem with Misused Metrics

By this time, we are all too familiar with alternative facts and fake news. I’ve got a new one for you today, fake facts. Below is a true story about how commonly used media research tools are being misused and faked[READ MORE...]
The Politics of Transparency

The Politics of Transparency

Given the recent President’s Day holiday, we considered that if one was to equate the difference between the 4A’s and the ANA – the two associations which govern the ad/media agency and brand marketer communities respectively[READ MORE...]
Why is third-party data still often wrong?

Why is third-party data still often wrong?

Marcus Pratt shares with Digiday "3rd party vendors have been more upfront about which packages have the least accuracy. So if advertisers want more accuracy, we can choose the product that best suits them."  [READ MORE...]
Data ownership remains an unsolved problem between agencies and clients

Data ownership remains an unsolved problem between agencies and clients

Data ownership has been contentious since the start of the Web. Everyone — publishers, ad networks, agencies — thinks the other is ripping them off. Data ownership should be bringing our industry together instead of dividing it.[READ MORE...]
Will the Autonomous Vehicle be the New Medium?

Will the Autonomous Vehicle be the New Medium?

I love driving and I love my car. I've been writing and thinking a lot about the car's transition into an autonomous vehicle (AV) and the number of changes that will come to our society as a result of this transformation. I think the car's potential evolution into a new media vehicle is one that certainly deserves our attention.[READ MORE...]
Why Radio Won't Die

Why Radio Won't Die

This year hasn’t been particularly kind to music fans. In the first four months of 2016, we’ve lost David Bowie, Glenn Frey, Maurice White, Sir George Martin, Keith Emerson, Merle Haggard and Prince.[READ MORE...]
What's the Story with VR and AR?

What's the Story with VR and AR?

With the release of Oculus Rift, virtual reality is really here. What does this mean, and what’s the difference between virtual reality and augmented reality?[READ MORE...]