Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is.
Since ad buyers remain perplexed by the seemingly simple issue of figuring out what type of a[READ MORE...]
San Francisco-based media agency Mediasmith is reporting that they have added four new clients to their roster in 2017. The new business most prominently includes AOR responsibilities for Redlands,[READ MORE...]
Mediasmith is proud to highlight Dave Smith’s receipt of the MediaPost Online All-Star award recognizing his many years of service to the industry. A key to the award was the position Mediasmith took [READ MORE...]
Digiday reported recently that Brands are actively reaching out to their media buying agencies to ask to blacklist Breitbart from their ad rotations, as new focus is shined on the hard-right site.
Mediasmith announced today that it has joined the Association of National Advertisers (ANA) This represents a major move for Mediasmith, formerly a long-time member of the American Association of Adve[READ MORE...]
The advertising agency industry was rocked in late 2015 by allegations of improper actions being taken with advertiser dollars, especially — but not limited to — the media investments being handled by[READ MORE...]
There are discussions happening now between the IAB, 4A's and other interested parties about a new Digital Advertising Terms and Conditions (Version 4.0) which will require viewability for digital advertising Proof of Performance (dPOP).[READ MORE...]
By this time, we are all too familiar with alternative facts and fake news. I’ve got a new one for you today, fake facts. Below is a true story about how commonly used media research tools are being misused and faked[READ MORE...]
Given the recent President’s Day holiday, we considered that if one was to equate the difference between the 4A’s and the ANA – the two associations which govern the ad/media agency and brand marketer communities respectively[READ MORE...]
Marcus Pratt shares with Digiday "3rd party vendors have been more upfront about which packages have the least accuracy. So if advertisers want more accuracy, we can choose the product that best suits them."
Data ownership has been contentious since the start of the Web. Everyone — publishers, ad networks, agencies — thinks the other is ripping them off. Data ownership should be bringing our industry together instead of dividing it.[READ MORE...]
I love driving and I love my car. I've been writing and thinking a lot about the car's transition into an autonomous vehicle (AV) and the number of changes that will come to our society as a result of this transformation. I think the car's potential evolution into a new media vehicle is one that certainly deserves our attention.[READ MORE...]
This year hasn’t been particularly kind to music fans. In the first four months of 2016, we’ve lost David Bowie, Glenn Frey, Maurice White, Sir George Martin, Keith Emerson, Merle Haggard and Prince.[READ MORE...]