MICHAEL DONAHUE

Director

Mdonahue-300x320Mike Donahue currently serves as the CEO of Connect the Dots, a boutique digital marketing, and advertising consultancy. Connect the Dots is heavily involved with the Association of National Advertisers and working on many large projects, including the comprehensive analysis, “Demystifying the Digital Media Supply Chain.” Parallel to his role at Connect the Dots, Donahue also serves on the Global Advisory Board for the Wharton Future of Advertising Program, where he also earned his M.B.A.

An innovator and up-to-date with trending topics, Donahue has received numerous invitations to speak over the course of his career and will be joining the faculty at Lynn University in Boca Raton, Florida for their Fall 2017 semester.

Prior to founding his consultancy, Donahue served as Executive Vice President of Strategic Partnerships for the American Association of Advertising Agencies in addition to his responsibilities as Director of the AAAA Foundation and AdWeek, Inc.

During a nearly 23-year tenure with AAAA, some of Donahue’s many notable achievements included starting and developing 4A’s Diversity department, the initiation of two major research projects which were later turned over to the Advertising Research Foundation and generating a 50% profit increase by merging two of the 4A’s major annual conferences. Donahue was also responsible for the creation of the first Digital Advertising Asset Identifier (Ad-ID) which is now accepted as the universal identifier by agencies, advertisers, and media.

Donahue’s notable career began with Dancer Fitzgerald New York before the company’s merger with Saatchi & Saatchi.

Mike Donahue has been a member of the Mediasmith Board of Directors since 2017.

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