OPINIONS. TRENDS. MEDIA ISSUES.
Welcome to Mediasmith’s influential and widely
Volume 16, Issue 8
Marketers’ Bill of Rights
by David Smith and John Cate
Bottom Line: What does the ANA/Ebiquity report say?
After reviewing the extensive content of the ANA/Ebiquity Report, Mike Drexler wrote an excellent article on “What the ANA Transparecy Report Really Tells US”. We thought you might find it helpful to review. Mike’s article first appeared July 28 in a Thought Leadership for Executives blog post on Media Village.
Data Ownership not Clear to Clients
While the ANA/Ebiquity report recommended advertiser data ownership relative to campaigns, it may not be practical to achieve right now. Our article, which ran in Digiday explores the issue.