VP, Insights & Technology
Marcus has experience working with both consumer and B2B clients across different forms of media, and is characterized by his passion for emerging technologies, metrics, and consumer insights.
Marcus oversees Mediasmith’s Platforms, Analytics, and SEM practices, as well as some of the agency’s key client relationships.
In his role, Marcus focuses on evaluating media technologies and service offerings, vetting the landscape for new players with potential to drive client business. In addition to bringing these relevant offerings to Mediasmith clients, Marcus also works closely with the agency executive team to define the advances that will make agencies successful in coming years.
Marcus holds a degree in Economics from UCSC and studied European Economy and International Marketing in Barcelona, Spain.