Marcus Pratt on stage at Upcoming ARF West Coast Conference November 2016

By November 3, 2016Speaking Engagments

“Panel Discussion: The Big Business of Mobile App Advertising”

Facebook HQ
1 Hacker Way
Menlo Park, California 94025

Monday-Tuesday, Novemebr 14 and 15, 2016

Marcus Pratt, VP Insights & Technologies, will be participating in this panel discussion addressing What’s driving mobile advertising revenues? It’s not your usual advertiser; it’s predominantly mobile app and game publishers driving app installations via the largest mobile advertising platforms: Facebook and Google. And because many mobile apps offer high consumer engagement — from messaging to chatbots to e-commerce, brands are also eying spend on mobile apps as part of their advertising mix. The metrics show a tough business, and perhaps tougher than most traditional advertisers are willing to tolerate. Publishers pay between $2 to $4 per app install and then watch that user slowly fade away 30 days post install. In this session, we’ll bring together a group of panelists to discuss if and the business of mobile app advertising will get even bigger.

Look for Marcus on Day One at 4:20 pm

More about the Summit

Introducing the Mediasmith
Client Bill of Rights
As an independent media agency that has always aspired to the best practices in transparency (both relative to costs and data), we felt it was time to be clearly and publicly committed to a set of principles. We’ve run our business in the spirit of these principles since our founding, but have decided to express them as the Mediasmith Client Bill of Rights. Some of these are not easy issues to solve in our industry, and we are casting no specific allegations at any particular entity. We’re only being very clear about how we are going to do business.