As President and COO, John oversees all aspects of the Mediasmith day to day operations.
John has over twenty-five years of agency experience, in traditional and digital media strategy and agency operations, including North American roles for global holding companies.
In these roles, he’s worked with a range of categories including packaged goods, enterprise technology, financial services, consumer electronics, and retail.
In agency operations, John has directed talent acquisition, organizational and service line design, pricing/compensation and revenue generation.
Prior to joining Mediasmith, John was EVP and General Manager for Carat/Aegis PLC, and has also held senior media roles at Leftfield, TBWA\Chiat\Day, and McCann-Erickson.