Greg leads a team of media strategists and negotiators in developing investment portfolios across all marketing channels to build our Client’s businesses.
Greg has more than 20 years of media planning and buying experience. He began his career at traditional media agencies, including J. Walter Thompson and Tatham EURO RSCG, before moving to a more digital path in late 1997. He has planned media across every medium and industry segment against virtually every type of audience profile, from Kids to Seniors. He has planned on Consumer Packaged goods, Telecom and high tech / B2B clients on a global basis.
Prior to joining Mediasmith, Greg held Media Director positions at Carat Fusion, Razorfish and T3. He has also worked as a Director of Client Services at Mediabrand’s Audience Platform and Universal McCann and has focused the past few years on integrating media programs across paid, owned and earned platforms and with a wide variety of technologies for implementing and analyzing marketing investments.
Greg has a degree in Advertising from the University of Illinois and is a native of Chicago.