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David L. Smith

David L. Smith is an internationally recognized digital advertising and media expert and is well-known within the marketing community as a thoughtful, provocative, and forward-looking authority.

As a pioneer of new media application, media strategy, planning, and metrics Dave has participated in every generation of advertising technologies and is an expert on all aspects of media technology and metrics in both the digital and traditional marketplaces.

Dave’s advisory board and industry committee involvement has included key roles with the 4A’s, ARF, comScore Media Metrix, Quantcast, IAB, I-COM, ad:tech and the Online Publishers Association, where he has worked to establish and refine standards in metrics, business practices and financial issues for digital advertising.

Dave is consistently called upon by media industry publishers as an expert resource and has been a noted contributor to their content. Dave is also a regular speaker at various 4A’s, ad:tech, IAB, I-COM, Digiday, MMS, Videonomics and sfBIG events.
He is on the Board of Directors for sfBIG, the Global Board for I-COM and The Board of Governors for ad:tech.

Dave was recognized as a Digital Media All-Star by Mediapost in 2017. In 2012 Dave was inducted into the sfBIG Hall of Fame in recognition of his trailblazing media career. He has a number of other awards to his name, including an Effie and the first-ever ad:tech Industry Achievement Award.

Dave’s Articles

Why Ad-buying Technology Needs Standardization

Why Ad-buying Technology Needs Standardization

If we come up with a standard nomenclature, the flow of data will have less friction in it and there will be less need for people to spend time on it[Read More...]
Attribution Issues are About to Make Your Head Explode!

Attribution Issues are About to Make Your Head Explode!

Do you have issues with attribution? Determining which media or combination of media is responsible for conversion of a prospect is daunting, and the new media technologies that are rapidly growing are about to make it much more...[Read More...]
Content Marketing All-Stars Q&A: David L. Smith of Mediasmith

Content Marketing All-Stars Q&A: David L. Smith of Mediasmith

Recently, Dave was interviewed by News360 for their Content Marketing All-Stars Newsletter on how he sees the digital media and advertising landscape evolving in the coming year.[Read More...]
It's Time to Tighten Up Digital POP

It's Time to Tighten Up Digital POP

There are discussions happening now between the IAB, 4A's and other interested parties about a new Digital Advertising Terms and Conditions (Version 4.0) which will require viewability for digital advertising Proof of Performance (dPOP).[Read More...]
A Major Problem with Misused Metrics

A Major Problem with Misused Metrics

By this time, we are all too familiar with alternative facts and fake news. I’ve got a new one for you today, fake facts. Below is a true story about how commonly used media research tools are being misused and faked[Read More...]

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