Dave Smith Transparency Interview at Ad:tech New York

By November 3, 2016News, Uncategorized

John Durham interviews Dave Smith on Transparency in the advertising industry, the  4As and ANA viewpoints, and Mediasmith’s point of view and actions since the Ebiquity report was released.

Listen Here on Voice America

 

 

Introducing the Mediasmith
Client Bill of Rights
As an independent media agency that has always aspired to the best practices in transparency (both relative to costs and data), we felt it was time to be clearly and publicly committed to a set of principles. We’ve run our business in the spirit of these principles since our founding, but have decided to express them as the Mediasmith Client Bill of Rights. Some of these are not easy issues to solve in our industry, and we are casting no specific allegations at any particular entity. We’re only being very clear about how we are going to do business.