I-COM Global Summit 2016: Navigating the Programmatic TV Frontier

Dave Smith recently traveled to Seville, Spain to participate in the I-COM 2016 data-centric conference. Here he is moderating the panel on the state of Programmatic TV in the US and abroad. The panel discussion included some industry heavy hitters.

David Moore – President WPP Digital & Chairman, Xaxis, WPP, USA
Chris O’Hara – Head of Global Data Strategy, Krux, USA
Lawrence Allen – VP, Ad Innovation and Programmatic Solutions, Turner, USA
Tim Sims – Vice President of Inventory Partnerships, The Trade Desk, USA

Introducing the Mediasmith
Client Bill of Rights
As an independent media agency that has always aspired to the best practices in transparency (both relative to costs and data), we felt it was time to be clearly and publicly committed to a set of principles. We’ve run our business in the spirit of these principles since our founding, but have decided to express them as the Mediasmith Client Bill of Rights. Some of these are not easy issues to solve in our industry, and we are casting no specific allegations at any particular entity. We’re only being very clear about how we are going to do business.