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Office Assistant

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The Office Assistant is the front desk greeter and is responsible for welcoming our visitors and answering our main line, directing calls and taking messages. Most of the position covers office administration along with employee communications.

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Digiday Programmatic Marketing Summit

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May 31 – June 2, 2017
Westin Kierland, Scottsdale, AZ

Mediasmith Founder & CEO Dave Smith will be participating in this gathering of the finest minds and marketers in programmatic media.

Wednesday, May 31, 1:45

Dave Smith is on stage for this live version of the Digiday “Confessions” series and will go on record about the state of digital media.

things-learned

Executive Assistant

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Position Overview:

The Executive Assistant primarily provides high-level administrative support for the CEO and President. The Executive Assistant also greets visitors and answers phones.

Responsibilities:

  • Review and prioritize a daily high volume of CEO’s e-mails
  • Heavy calendaring, scheduling, and correspondence on behalf of the CEO and President as-needed
  • Research and coordinate a high volume of complex travel arrangements (air, hotels, rental cars, etc.) for all staff
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Mediasmith Recognized in Transparency Fight

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OPINIONS. TRENDS. MEDIA ISSUES.

Volume 17, Issue 1

Dave Smith Receives Online Media All Star Award

Mediasmith is proud to highlight Dave Smith’s receipt of the MediaPost Online All Star award recognizing his many years of service to the industry. A key to the award was the position Mediasmith took this year relative to transparency in our Client Bill of Rights.

Through the Anvil, Mediasmith has tried to provide timely and thoughtful reflection and opinion on the issues that the media industry and marketers contend with in their daily work lives. Often, we have written with the intention of spurring a conversation about a single issue that the industry has had to struggle with. This practice has always elicited responses that enabled us to bring constituents together and foster healthy conversation on how a company could best serve marketers and advertisers. Thus, the Anvil has been part of our company model since the advent of digital content and marketing in the 1990s. Mediasmith used the arrival of new technology to the industry as a company-wide opportunity to have a strong voice on the what it meant to advertisers and marketers, and, not the least, our own company. As has become obvious to many in the community, Dave Smith has been our primary spokesperson since the beginning. And, in the beginning he was known as the guy who truly had the perspective on digital as it evolved, but also knew traditional media. To those we worked with in the traditional media space he was exactly the opposite, the guy who knew all the traditional media but was knowledgeable with regards to all things digital.

As mentioned above, one of the larger issues in the last year has been transparency. This came to a head last year with the ANA’s (Association of National Advertisers) issuance of two reports, one from K2 that summarized several issues related to kick-backs and arbitrage by media agencies and the holding company trading desks. The other was a report from Ebiquity and that report outlined best practices in transparency. The inconsistency between these reports and the 4A’s Transparency Guidelines led us to create our Client Bill of Rights, driven by our President, John Cate.  Mediasmith subsequently resigned from the 4A’s and joined the ANA.

 
Mediasmith Morsel

P&G’s Marck Pritchard on Transparency

At the recent IAB Leadership Meeting, P&G’s Mark Pritchard, who is also the Chairman of the ANA, laid down the gauntlet to the  industry on transparency. 2017 will be the year that P&G insists on viewability as table stakes for counting impressions, and full transparency throughout the ad tech ecosystem.

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On January 19, in New York City, Dave accepted the MediaPost Online All Star award recognizing his many years of service to the industry. This 2017 All Star Team includes industry leaders from Marketing, Media, and Creative. In the words of MediaPost, MediaPost’s “Online All Stars celebrates the stars in the online media, advertising and marketing industry, who have pushed the business to new levels of excellence through their outstanding achievements and thought leadership.”It was especially nice to get the kind words from MediaPost’s Joe Mandese in his January 8 article about the All Star Award for Dave Smith where he highlighted Dave’s contributions and Mediasmith’s resignation from the 4As and stand on transparency.

Joe wrote the following:

Recognitions like this frequently throw the word “pioneer” around. But when it comes to pioneering the field of digital media and especially online advertising, Dave Smith is one of the people who helped define it – and he’s still redefining it.

When he founded Mediasmith nearly three decades ago as a fiercely independent media services agency focused on leveraging new and emerging technologies, online advertising didn’t even exist.

And while bigger agencies take much of the credit for helping to shape it, Smith’s neutral, client-centric approach kept it honest and effective, ensuring that it works for the proper stakeholder: Not the agency, or the media, or the litany of ad technology middlemen that emerged over the next several decades, but the advertisers funding the entire food chain.

One of the original “Old Timers,” Smith has influenced the industry dialogue by expressing his views and living up to the principles he espouses.

So, it was not surprising when “transparency” hit the fan, following the Association of National Advertisers’ report and the American Association of Advertising Agencies’ tepid response, Smith pulled Mediasmith’s longtime membership from the ad agency trade group in deference to and support of advertisers.

While Mediasmith was not the first agency to do so, following Empower Media Marketing by a couple of months, it raised the bar when it did, issuing a “Client Bill of Rights,” publishing it for all to see, ideally to incorporate as its own.

The bill may seem to have been crafted as a response to the ANA’s report and own set of recommendations, but the principles precede the ANA initiative, going all the way back to Mediasmith’s roots.

“The 4As is fighting a battle that’s not our battle,” Smith asserted when he unveiled the bill last September. “It’s the battle of New York mega-agency companies. Our battle is to distance ourselves from those in the industry that are doing arbitrage, doing kickbacks, and literally putting it in writing to the tech companies on when and where to send the money.

“It comes down to whether your feel it’s the client’s money or not. We feel it’s the client’s.”

 

Mediasmith Morsel
 

Advertisers Looking at Agency Contracts for Transparency A study from the World Federation of Advertisers (WFA) – a trade body that represents brands such as P&G, L’Oréal, and Emirates – found that nearly 90% of the advertisers it polled are reviewing their programmatic advertising contracts and  demanding more control and transparency.

 Read the full Business Insider article

 

 

Marcus Pratt on stage at Upcoming ARF West Coast Conference November 2016

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“Panel Discussion: The Big Business of Mobile App Advertising”

Facebook HQ
1 Hacker Way
Menlo Park, California 94025

Monday-Tuesday, Novemebr 14 and 15, 2016

Marcus Pratt, VP Insights & Technologies, will be participating in this panel discussion addressing What’s driving mobile advertising revenues? It’s not your usual advertiser; it’s predominantly mobile app and game publishers driving app installations via the largest mobile advertising platforms: Facebook and Google. And because many mobile apps offer high consumer engagement — from messaging to chatbots to e-commerce, brands are also eying spend on mobile apps as part of their advertising mix. The metrics show a tough business, and perhaps tougher than most traditional advertisers are willing to tolerate. Publishers pay between $2 to $4 per app install and then watch that user slowly fade away 30 days post install. In this session, we’ll bring together a group of panelists to discuss if and the business of mobile app advertising will get even bigger.

Look for Marcus on Day One at 4:20 pm

More about the Summit

Eight Things We’ve Learned So Far From Pokemon Go

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OPINIONS. TRENDS. MEDIA ISSUES.

Welcome to Mediasmith’s influential and widely
respected newsletter

Volume 16, Issue 7

Eight Things We’ve Learned So Far From Pokemon Go

by David Smith

(First published on MediaVillage) It’s not all fun and games with Pokémon Go. There is some significant business learning already, even though this phenomenon is only a couple of months old:

1. Artificial Reality (AR) is coming much faster than anyone thought. While many thought Virtual Reality (VR) would hit first, the arrival of the Pokémon Go (PGO) has created a surge in AR predictions that are leaving the more stationary VR in the dust. However, perhaps this shot across the bow of VR is just the first of the scrimmages. 

2. There is going to be a lot of money on the table. PGO is expected to rake in billions in the next few years. Like the Atari game Pong, Pokémon Go is only the first atom in a chain reaction of AR innovation and technology on their way to market. (Look where video games are now compared to the simple start with Pong.)

3. We have not even maxed out PGO. It begs to be played without having to look at your phone and in MR (Mixed Reality, a mash up of AR and VR) where you can interact with the creatures. I wonder if MR is the technology that will be the next big thing?

4. The advertising implications will come quickly. For example, businesses with their own version of Pokestops. What else could happen with a more sophisticated implementation?

Mediasmith Morsel

Pokémon Go and Ransomware!

Our good friends at Malwarebytes have been writing articles recently about cyber-criminals exposing vulnerabilities in the new technology of Pokémon Go. They are worth a read.

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5. Consumers are not overloaded with new things. And the market is not set for the current sites and apps we visit (look out Google and Facebook?) If something simple like PGO can rise to #1 in downloads with the longest engagement time on the planet, 2x that of Facebook, according to Forbes.com, what will happen as more sophisticated implementations come along? Will we look back on a world of keywords and friend updates as old fashioned?

6. PGO exposes the dichotomy of owning the physical space and owning the digital overlay of that space. It is a similar question to who owns the space above your house and how high does that space extend. Obviously, there are already laws establishing the ownership of the physical space, but laws dealing with the overlay of this space in the digital world haven’t been established. 

7. Leveraging things that are, or have been popular, and knowing what could be resurrected and be popular again, is important. Use of established hits like Pokémon when integrating/aligning might be the best way to sell a new technology and have the best opportunity for mass adoption. 

8. Never underestimate the ability of people to do dumb things. In the first few days of PGO, it seemed like everyone was vying for a place in the Darwin Awards: playing at the Holocaust Museum and Arlington National Cemetery, falling off of cliffs, running into police cars, being robbed, and even getting run over by cars. 

There will be more learning of course. But it’s amazing how much has happened in a short time.

Mediasmith Morsel

Tetris still best-selling game of all time. 

According to Forbes, to date the all-time best-selling video game across all platforms is Tetris at 495 million after three decades. Pokémon Go already sold over 200 million copies and it looks like it has also blasted through most other titles. Low cost and easy accessibility are huge factors, but will it stand the test of time?

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