Speaking Engagments

Marcus Pratt on stage at Upcoming ARF West Coast Conference November 2016

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“Panel Discussion: The Big Business of Mobile App Advertising”

Facebook HQ
1 Hacker Way
Menlo Park, California 94025

Monday-Tuesday, Novemebr 14 and 15, 2016

Marcus Pratt, VP Insights & Technologies, will be participating in this panel discussion addressing What’s driving mobile advertising revenues? It’s not your usual advertiser; it’s predominantly mobile app and game publishers driving app installations via the largest mobile advertising platforms: Facebook and Google. And because many mobile apps offer high consumer engagement — from messaging to chatbots to e-commerce, brands are also eying spend on mobile apps as part of their advertising mix. The metrics show a tough business, and perhaps tougher than most traditional advertisers are willing to tolerate. Publishers pay between $2 to $4 per app install and then watch that user slowly fade away 30 days post install. In this session, we’ll bring together a group of panelists to discuss if and the business of mobile app advertising will get even bigger.

Look for Marcus on Day One at 4:20 pm

More about the Summit

AdMonsters: OPS – NYC

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Metropolitan Pavillian, 125 W 18 St, New York, New York 10011

  • IAB Data Nomenclature Initiative

Monday, June 7th, 12:20 pm-1:00 pm

David Smith will co-chair this session, which will address Data field headers, which are not standardized across the industry, creating all kinds of headaches when data sets overlap. They will address why improving the nomenclature will help streamline ETL — the process of extracting, transforming and loading data — now highly manual, and currently requiring extensive mapping to deal with combining fields that contain the same kind of data, but were given different names going in. 

I-Com Global Summitt 2016

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Hotel Alfonso XIII, Seville, Spain

  • Attribution Board Roundtable

Monday, April 18th, 2:30pm-4:30pm

David Smith will co-chair this session, which will address how to execute video ad campaigns on and across walled gardens, that achieve optimal performance while ensuring brand safety. As the walled gardens grow, how can advertisers ensure the integrity of audiences reached and placements targeted?

  • Navigating the Programmatic TV Landscape

Wednesday, April 20th, 2:40-4:15pm

David Smith will moderate the topic, Navigating the Programmatic TV Landscape.

  • David Smith will be chairing the Ecosystem segment 

Wednesday & Thursday, April 20th & 21st

David Smith will be on The Ultimate Collision: AdTech + MarTech panel

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111 Minna Gallery, San Francisco, CA 94105
Tuesday, April 15th, 2016

The panel will be discussing the core challenges in marrying data; the need for clean data – from email to ads; the barriers and opportunities in merging AdTech & MarTech; and the advertising opportunities that come from big and better data. We hope to see you there.

More about Adtech & Martech

Marcus Pratt featured at Upcoming Digiday Programmatic Summit

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“Tackling Technology Viewability, Tracking & Attribution”

Omni Nashville Hotel, Nashville, TN – Sunday, November 16, 2015

Marcus Pratt, VP Insights & Technologies, will be participating in this panel discussion addressing how do you can make technology work for you to enhance the overall performance of your campaign. There are endless possibilities for partners who can provide a wide range of related services, how do you pick the best one for your program? The panel will cover the details of what brands and publishers need to know, and how they can get on the same page to ensure everyone is happy!.

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Marcus Pratt at Mobile Content Discovery, Redux in San Francisco

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Breakout Session: Mobile content discovery, redux
Hilton Union Square, San Francisco, CA – Monday, July 13th – 11am – 12 pm

Marcus Pratt, VP Insights & Technologies, will be participating in a panel discussion on “Capturing the Attention and Intent of the Mobile App User”

The web era had SEO. For years mobile was all about App Store rankings. As install fatigue starts to erode the early techniques, what are the new ways to get content discovered and app installed? Most mobile users have 50-80 apps on their phone, and spend 80% of their time in 5-7 of them. How and when can you capture their attention and intent to get them to install and use a new one? We discuss deeplinking, app indexing, partnerships, OEMs, carriers, and the evolving IM app platforms.

  • Marcus Pratt, VP Insights & Technology, Mediasmith
  • Eric Singley, VP of Mobile and Consumer Products, Yelp
  • John Milinovich, CEO, URX
  • Brian Whitlin, COO, Yummly
  • Oliver Hsin, VP Partnerships, Lyft, (TBD)


Introducing the Mediasmith
Client Bill of Rights
As an independent media agency that has always aspired to the best practices in transparency (both relative to costs and data), we felt it was time to be clearly and publicly committed to a set of principles. We’ve run our business in the spirit of these principles since our founding, but have decided to express them as the Mediasmith Client Bill of Rights. Some of these are not easy issues to solve in our industry, and we are casting no specific allegations at any particular entity. We’re only being very clear about how we are going to do business.