The online advertising industry has its fair share of challenges, including various schemes and technical hacks designed to trick advertisers into paying for ad space they didn’t intend to buy. One of the most concerning for publishers and marketers alike: “domain spoofing,” in which bad actors pretend that the digital ad space they are selling is on websites that it isn’t.
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is.
Since ad buyers remain perplexed by the seemingly simple issue of figuring out what type of auction they are bidding in, a group of supply-side platforms have independently stated that they will pass along data in the bid Read more.
San Francisco-based media agency Mediasmith is reporting that they have added four new clients to their roster in 2017. The new business most prominently includes AOR responsibilities for Redlands,
Digiday reported recently that Brands are actively reaching out to their media buying agencies to ask to blacklist Breitbart from their ad rotations, as new focus is shined on the hard-right site.
“We have had some clients asking if we can ensure their ads do not run on Breitbart or other specific websites, and we have proactively reached out to others to let them know our options when it comes to blocking specific properties and allowing them to review our blacklist,” said Marcus Pratt, VP of insights and technology at Mediasmith.
The advertising agency industry was rocked in late 2015 by allegations of improper actions being taken with advertiser dollars, especially — but not limited to — the media investments being handled by large multinational agencies/holding companies.