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Mediasmith Exec Condemns “Domain Spoofing”

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The online advertising industry has its fair share of challenges, including various schemes and technical hacks designed to trick advertisers into paying for ad space they didn’t intend to buy. One of the most concerning for publishers and marketers alike: “domain spoofing,” in which bad actors pretend that the digital ad space they are selling is on websites that it isn’t.

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Marcus Pratt comments, brands seeking to avoid association with politically biased or fake news content

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Digiday reported recently that Brands are actively reaching out to their media buying agencies to ask to blacklist Breitbart from their ad rotations, as new focus is shined on the hard-right site.

“We have had some clients asking if we can ensure their ads do not run on Breitbart or other specific websites, and we have proactively reached out to others to let them know our options when it comes to blocking specific properties and allowing them to review our blacklist,” said Marcus Pratt, VP of insights and technology at Mediasmith.

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