Data ownership has been contentious since the start of the Web. Everyone — publishers, ad networks, agencies — thinks the other is ripping them off. Data ownership should be bringing our industry together instead of dividing it.
It is a sunny October morning; I’m heading to work in my new AV (automated vehicle); my favorite song is streaming through speakers placed in optimal positions around the cabin; my dashboard’s 30-inch translucent screen is updating my schedule while
This year, a :30 spot was reported to cost $4.6-5MM. In fact only 10 years ago it was in the $2MM range. That’s well over a 100% increase. The reason? There is nothing on the planet that reaches so many people at the same time: Super Bowl 50 had a 111.9MM viewers in the U.S. alone, with a 49 household rating and a 73 share across Nielsen’s 56 metered markets. Plus an increase of 2.5MM unique viewers (3.96MM total) across laptops, desktops, tablets, connected TV devices and mobile phones.
Has Apple’s agenda gotten in the way of their QA? According to an article last week in Fortune, if you’ve updated to iOS 9 and downloaded one of those darn ad blocking apps then more than likely you’re running into problems fully rendering ecommerce sites.
I get a lot of requests to link with people. I’ve permitted LinkedIn to use me and my stories for marketing, so my visibility is great. And I know a lot of people from my speaking at conferences.