Do you have issues with attribution? Determining which media or combination of media is responsible for conversion of a prospect is daunting, and the new media technologies that are rapidly growing are about to make it much more…
Recently, Dave was interviewed by News360 for their Content Marketing All-Stars Newsletter on how he sees the digital media and advertising landscape evolving in the coming year.
Data ownership has been contentious since the start of the Web. Everyone — publishers, ad networks, agencies — thinks the other is ripping them off. Data ownership should be bringing our industry together instead of dividing it.
It is a sunny October morning; I’m heading to work in my new AV (automated vehicle); my favorite song is streaming through speakers placed in optimal positions around the cabin; my dashboard’s 30-inch translucent screen is updating my schedule while
This year, a :30 spot was reported to cost $4.6-5MM. In fact only 10 years ago it was in the $2MM range. That’s well over a 100% increase. The reason? There is nothing on the planet that reaches so many people at the same time: Super Bowl 50 had a 111.9MM viewers in the U.S. alone, with a 49 household rating and a 73 share across Nielsen’s 56 metered markets. Plus an increase of 2.5MM unique viewers (3.96MM total) across laptops, desktops, tablets, connected TV devices and mobile phones.