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The True Cost of a Super Bowl Spot

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This year, a :30 spot was reported to cost $4.6-5MM. In fact only 10 years ago it was in the $2MM range. That’s well over a 100% increase. The reason? There is nothing on the planet that reaches so many people at the same time: Super Bowl 50 had a 111.9MM viewers in the U.S. alone, with a 49 household rating and a 73 share across Nielsen’s 56 metered markets. Plus an increase of 2.5MM unique viewers (3.96MM total) across laptops, desktops, tablets, connected TV devices and mobile phones.

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