Our Team

david

DAVID L. SMITH
Founder & CEO

Dave Smith is an internationally recognized digital advertising and media expert, and is well-known within the marketing community as a thoughtful, provocative, and forward-looking authority. As a pioneer of new media application, media strategy, planning and metrics Dave…

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john

JOHN CATE
President & COO

As President and COO, John oversees all aspects of the Mediasmith day to day operations. John has over twenty-five years of agency experience, in traditional and digital media strategy and agency operations, including North American roles for global holding companies…

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karen

KAREN T MCFEE
Co-founder

Karen co-founded Mediasmith with Dave Smith twenty-five years ago, where she currently oversees the agency’s Media Operations team. In this role, Karen ensures that the Operations team is accurately and efficiently driving all media purchasing, spend tracking, and…

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greg

GREG POMARO
SVP, Media Director

Greg leads a team of media strategists and negotiators in developing investment portfolios across all marketing channels to build our Client’s businesses. Greg has more than 20 years of media planning and buying experience. He began his career…

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marcus

MARCUS PRATT
VP, Insights & Technology

Marcus has experience working with both consumer and B2B clients across different forms of media, and is characterized by his passion for emerging technologies, metrics, and consumer insights. Marcus oversees Mediasmith’s Platforms, Analytics, and SEM practices…

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RYAN BUENSUCESO
Director, Finance

Ryan manages all aspects of Mediasmith finances and oversees client and vendor contracts alike. Ryan and his team interact with and support our media buying and reconciliation process, and are ready to solve any client question or concern…

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