David L. Smith




Dave Smith is an internationally recognized digital advertising and media expert, and is well-known within the marketing community as a thoughtful, provocative, and forward-looking authority.

As a pioneer of new media application, media strategy, planning and metrics Dave has participated in every generation of advertising technologies and is an expert on all aspects of media technology and metrics in both the digital and traditional marketplaces.

Dave’s advisory board and industry committee involvement has included key roles with the 4A’s, ARF, comScore Media Metrix, Quantcast, IAB, I-COM and the Online Publishers Association, where he has worked to establish and refine standards in metrics, business practices and financial issues for digital advertising.

Dave is consistently called upon by such publishers as an expert resource, and has been a noted contributor to their content.  Dave is also a regular speaker at various 4A’s, iMedia, ad:tech, IAB, I-COM, Digiday, MMS, Videonomics and sfBIG events.

In 2012 Dave was inducted into the sfBIG Hall of Fame in recognition of his trailblazing media career.  He has a number of other awards to his name, including an Effie and the first-ever ad:tech Industry Achievement Award.

See Dave Speak

I-COM Global Summit 2016: Navigating the Programmatic TV Frontier

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Dave Smith recently traveled to Seville, Spain to participate in the I-COM 2016 data-centric conference. Here he is moderating the panel on the state of Programmatic TV in the US and abroad. The panel discussion included some industry heavy hitters.

David Moore – President WPP Digital & Chairman, Xaxis, WPP, USA
Chris O’Hara – Head of Global Data Strategy, Krux, USA
Lawrence Allen – VP, Ad Innovation and Programmatic Solutions, Turner, USA
Tim Sims – Vice President of Inventory Partnerships, The Trade Desk, USA

AdMonsters: OPS – NYC

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Metropolitan Pavillian, 125 W 18 St, New York, New York 10011

  • IAB Data Nomenclature Initiative

Monday, June 7th, 12:20 pm-1:00 pm

David Smith will co-chair this session, which will address Data field headers, which are not standardized across the industry, creating all kinds of headaches when data sets overlap. They will address why improving the nomenclature will help streamline ETL — the process of extracting, transforming and loading data — now highly manual, and currently requiring extensive mapping to deal with combining fields that contain the same kind of data, but were given different names going in. 

I-Com Global Summitt 2016

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Hotel Alfonso XIII, Seville, Spain

  • Attribution Board Roundtable

Monday, April 18th, 2:30pm-4:30pm

David Smith will co-chair this session, which will address how to execute video ad campaigns on and across walled gardens, that achieve optimal performance while ensuring brand safety. As the walled gardens grow, how can advertisers ensure the integrity of audiences reached and placements targeted?

  • Navigating the Programmatic TV Landscape

Wednesday, April 20th, 2:40-4:15pm

David Smith will moderate the topic, Navigating the Programmatic TV Landscape.

  • David Smith will be chairing the Ecosystem segment 

Wednesday & Thursday, April 20th & 21st

David Smith will be on The Ultimate Collision: AdTech + MarTech panel

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111 Minna Gallery, San Francisco, CA 94105
Tuesday, April 15th, 2016

The panel will be discussing the core challenges in marrying data; the need for clean data – from email to ads; the barriers and opportunities in merging AdTech & MarTech; and the advertising opportunities that come from big and better data. We hope to see you there.

More about Adtech & Martech

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Introducing the Mediasmith
Client Bill of Rights
As an independent media agency that has always aspired to the best practices in transparency (both relative to costs and data), we felt it was time to be clearly and publicly committed to a set of principles. We’ve run our business in the spirit of these principles since our founding, but have decided to express them as the Mediasmith Client Bill of Rights. Some of these are not easy issues to solve in our industry, and we are casting no specific allegations at any particular entity. We’re only being very clear about how we are going to do business.