Metropolitan Pavillian, 125 W 18 St, New York, New York 10011

  • IAB Data Nomenclature Initiative

Monday, June 7th, 12:20 pm-1:00 pm

David Smith will co-chair this session, which will address Data field headers, which are not standardized across the industry, creating all kinds of headaches when data sets overlap. They will address why improving the nomenclature will help streamline ETL — the process of extracting, transforming and loading data — now highly manual, and currently requiring extensive mapping to deal with combining fields that contain the same kind of data, but were given different names going in. 

Introducing the Mediasmith
Client Bill of Rights
As an independent media agency that has always aspired to the best practices in transparency (both relative to costs and data), we felt it was time to be clearly and publicly committed to a set of principles. We’ve run our business in the spirit of these principles since our founding, but have decided to express them as the Mediasmith Client Bill of Rights. Some of these are not easy issues to solve in our industry, and we are casting no specific allegations at any particular entity. We’re only being very clear about how we are going to do business.