Metropolitan Pavillian, 125 W 18 St, New York, New York 10011

  • IAB Data Nomenclature Initiative

Monday, June 7th, 12:20 pm-1:00 pm

David Smith will co-chair this session, which will address Data field headers, which are not standardized across the industry, creating all kinds of headaches when data sets overlap. They will address why improving the nomenclature will help streamline ETL — the process of extracting, transforming and loading data — now highly manual, and currently requiring extensive mapping to deal with combining fields that contain the same kind of data, but were given different names going in.