2012 London Olympics Issue

Monday, July 30, 2012 At 11:31AM

Mediasmith On Ancient vs. Modern Olympics Infographic

In Partnership With Infographic World

This month’s Anvil features the event that we’ve all been waiting for, the 2012 Summer Olympics. It’s a time to put away our differences and for (almost) all countries in the world to come together in London to celebrate the skills of their finest athletes. This year, every participating country has at least one female entrant. A first in and of itself.

We’re interested in the Olympics, not only as a sport and spectacle but as a media phenomenon that is unequaled. In fact, the occurrence of the Olympics and the elections in the same year has created what some have called the Quadrennial Effect wherein broadcast rates go up higher than preceding years, only to flatten out the following year. Only time will tell if this is still the case, but it has been so since 1972.

Below you will see an infographic created by Infographic World. Our idea of “Olympics Then vs. Now” has been selected as the winner of their summer contest, and here it is “fresh off the press”, as they say. As a bonus, we have also included some links to Infographics Daily and their Olympic coverage. And, of course, a related Anvil Morsel, as we keep hearing that you look forward to these. Enjoy this edition of the Anvil, and root for the USA or whatever country has your heart.

For the full story


Mediasmith Morsel

Have an appetite for more Olympics Infographics? Here are a few from Daily Infographic:

Olympics venues: London is One Big Olympic Village Infographic

The evolution of Olympics media coverage:  Evolution of Olympics Media Coverage Infographic


Mediasmith Morsel

2012 Olympic Ad Revenues Hit $1 Billion For NBC; Up 15 Percent From 2008

Digital advertising growth of 200 percent since the 2008 Olympics is largely responsible for the jump. But, after sizable Olympic fees and production costs, it remains unclear if NBC will turn a profit on the game ads.

This Morsel contains materials from The New York Times Media Decoder blog article, written by Bill Carter. You can read the full article here.